Veena Rao launched NRI Pulse in 2006, after she saw the need for a news-based publication in the region.

      The market was choc-a-bloc with magazines of all kinds, but no publication with a focus on news,” she said. “It is important that people know what’s happening n their community, and the country they live in. It is important that they stay abreast of happenings inndia. This is vital for the socio-economic and cultural growth of the community as a whole.”
NRI Pulse has today become the primary source of news for Indian-Americans in the region, In the four years of its existence in print format, NRI Pulse has grown to become a household name in Georgia.

      Veena Rao has a background in print journalism, and has worked for premier news publications in India. “Running a publication, especially through he recession, has been challenging,” she said. “The recognition has motivated me to take NRI Pulse to the next level.”